The great disappointment

Social media has become a gathering place for communities of all kinds – but its been particularly propped up by groups that have felt excluded from the mainstream for a long time.

And I’m talking about women – particularly everyday women – not the girlboss, not the renegades, not the childfree – the majority that are following along the lifestage path from early career into a mid 20s marriage.

Instagram might have us convinced that